Dinh Bui's profile

DB - Branding Introduction

Welcome to the world of DB.

Here is the concept of my brand from 2024. The concept focuses on modern, durable and suitable for Gen Z period.

The slogan I chose for the 2024 concept is "Dream Bigger, Dare Bigger". It means that the limit is beyond, you need to dream bigger, dare bigger to successfully complete the hard mission, don't give up and try your best.
The shape of the logo is inspired from the statue, to express long-lasting, durable like the solider. This logo comprised of 2 elements. The lower element is the base, the root of my inspiration and emotion to the brand. And the upper is taken from the first letter of my first name and given name, formed symmetrical to create the balance of the logo.

The slogans and category texts are the optional parts. Big Shoulder font series and Kanit are the typeface chosen for them to express the modern and legible style.
The color I chose for this concept is mainly blue, including Vivid Cerulean and Celeste, and Cultured Gray - for alternative use. According to all annual events, I chose 4 more secondary colors, each one representing a specific theme using for each event.
The main shape used for this concept is inspired by FPT Logo - the two-rounded-corner parallelogram. Here is the example of my shape using with my designed logo, including Graphic Design, Photography and Social media.
Notes: This brand will use as the personal uses. If you want for commercial use, please contact me.
DB - Branding Introduction
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DB - Branding Introduction

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